Perceived Brand Localness

Jörg Igelbrink Springer Nature

Jörg Igelbrink’s study provides the disclosure of a comprehensive explanation approach of the consumers purchase motivation and attitude towards local fashion brands. The structure equation model reveals six direct impacts on the consumers LFB attitude. The author’s findings identify a new consumer typology presenting a model of four positive consumer-attitude-types such as the influencing Realign Performance Advocates. In the research field of consumer behaviour the new consumer typology illustrates both the consumer purchase motivation and derived local fashion brand positioning.

ISBN10 : 9783658287672 , ISBN13 : 3658287675

Page Number : 320

The Complete Costume Dictionary

Elizabeth J. Lewandowski Scarecrow Press

Introduction -- Dictionary -- Appendix A: Garment types -- Appendix B: Garment by country -- Appendix C: Garment types by era

ISBN10 : 9780810840041 , ISBN13 : 0810840049

Page Number : 623

Theatrical Costume Masks Make Up And Wigs

Sidney Jackson Jowers Routledge

This is the first bibliography in its field, based on first-hand collations of the actual articles. International in scope, it includes publications found in public theatre libraries and archives of Barcelona, Berlin, Brussels, Budapest, Florence, London, Milan, New York and Paris amongst others. Over 3500 detailed entries on separately published sources such as books, sales and exhibition catalogues and pamphlets provide an indispensible guide for theatre students, practitioners and historians. Indices cover designers, productions, actors and performers. The iconography provides an indexed record of over 6000 printed plates of performers in role, illustrating performance costume from the 18th to 20th century.

ISBN10 : 9781136746413 , ISBN13 : 1136746412

Page Number : 568