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From the award-winning advertising team, a creative, fresh and brutally honest guide to taking on the working world on your own terms Janet Kestin and Nancy Vonk have built their careers on unconventional creative thinking. As two of the leaders behind Dove’s Campaign for Real Beauty, they famously championed stripping away photoshopping, lighting and makeup to sell real beauty. After years of rethinking brands, they decided that they wanted to focus on rethinking the way we work—or, in many cases and places, the way our work doesn’t work for us—especially for women. They’ve tackled the problem in their hallmark style: by turning expectations upside down and shaking them. Soundly. Darling, You Can’t Do Both is a smart, relatable guide for all of the women who embraced the spirit of Lean In but were left wondering where to start—how could they, in all industries and at all levels, really begin to change their realities and maybe even their companies, from the ground up? Janet Kestin and Nancy Vonk’s answer is that women need to start breaking the largely unspoken rules of business they’ve always tacitly accepted. Darling will spark a new thread of conversation about women in the workplace—one that’s about new strategies for every woman with ambition who is moving (and looking) forward—with motherhood not a roadblock but an unfair advantage.

ISBN10 : 9781443424448 , ISBN13 : 1443424447

Page Number : 320

Copywriting is easy. Copywriting is hard. It’s frustrating, rewarding, draining, thrilling and, in almost every way, a lot of fun. It’s also the job Andrew Boulton has been doing, writing about, and teaching others to do, for more than 10 years. Now, he’s gathered up all the experiences, observations, lessons, fleeting successes and crushing failures he’s accumulated in that time to help copywriters, new and old, come to terms with the baffling life of an alphabet wrangler.

ISBN10 : 9781838434311 , ISBN13 : 1838434313

Page Number : 232

wickedly funny, girlfriend-to-girlfriend survival guide for working mothers who want real answers, not mommy manifestos or sappy crap on finding "balance" Most books for working mothers are earnest, serious guides with some usefull information, but lack the snark and praticality that today's overworked moms relate to. Marketing veterans Amy Eschliman and Leigh Oshirak know firsthand what a struggle it can be to hold down a stressful job while raising a family-and that sometimes the only way to preserve your sanity is with laughter. A survival guide for the rest of us, Balance is a Crock, Sleep is for the Weak is filled with bitterly funny topics like: • Congratulations. Now, where do I slot "baby" in Outlook? • Maternity Leave: Vacation or Hell? • The Breastaurant is Open for Business: The pump and grind of nursing after you return to work. • You Are Not Your Husband's Mother! and other time-sucking obligations. • And more day-to-day advice for surviving the working-mommy trenches Balance is a Crock, Sleep is for the Weak is the indispensable "what to expect when you're expected back at work" guide for working mothers or any woman considering returning to work after baby. Watch a Video

ISBN10 : 9781101186763 , ISBN13 : 1101186763

Page Number : 329

There are a lot of great advertising books, but none that get down in the dirt with you quite like this one. Thomas Kemeny made a career at some of the best ad agencies in America. In this book he shows how he got in, how he's stayed in, and how you can do it too. He breaks apart how to write fun, smart, and effective copy-everything from headlines to scripts to experiential activations-giving readers a lesson on a language we all thought we already knew. This book is not a retrospective from some ad legend. It's a book that should be instantly useful for people starting out. A guide for the first few years at a place you'd actually want to work. Traditionally, advertising books have been written by people with established careers, big offices and letters like VP in their titles. They have stories from the old days when people could start in the mailroom. They are talented. That's been done. Who wants another book filled with seasoned wisdom? This is a book written by somebody still getting his bearings. Someone who has made an extraordinary number of errors in a still short career. Someone who has managed to hang onto his job despite these shortcomings.

ISBN10 : 9781576879603 , ISBN13 : 1576879607

Page Number : 180

Using the visual language of the boardroom, Marty Neumeier presents the first unified theory of branding - a set of five disciplines to help companies bridge the gap between brand strategy and brand execution. Those with a grasp of branding will be inspired by what they find here, and those who would like to understand it better will suddenly "get it."

ISBN10 : 0321348109 , ISBN13 : 9780321348104

Page Number : 194

Advertising is a fantastic industry, but actually getting a job (or even your foot in the door) can seem next to impossible. Whether you're a student or a young professional loaded with questions, this one-of-a-kind guide shows you how to land a job and how to thrive once you're in and the pressure is on. Authors Nancy Vonk and Janet Kestin are seasoned creative directors and longtime creative partners. In Pick Me, these industry leaders answer your toughest ad career questions, like: Is advertising right for me? How do I build a killer portfolio? How do I get an interview with the elusive creative director? Should I accept an unpaid internship? How do I find the right partner? How do I beat creative block? How do I avoid burnout? Plus, fourteen industry superstars share their insights and explain how they broke into the business. You'll hear from Bob Barrie, Rick Boyko, David Droga, Mark Fenske, Neil French, Sally Hogshead, Mike Hughes, Shane Hutton, Brian Millar, Tom Monahan, Chuck Porter, Bob Scarpelli, Chris Staples, and Lorraine Tao. Forget the clichs this is advertising as it really is. If you're hell-bent on making it, this informative guide will put you on track for a career in one of the most exciting businesses on the planet.

ISBN10 : 9781118040416 , ISBN13 : 1118040414

Page Number : 296