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From the bestselling author of the acclaimed novel AMERICAN GODS and the prize-winning THE OCEAN AT THE END OF THE LANE. In May 2012, Neil Gaiman delivered the commencement address at Philadelphia's University of the Arts, in which he shared his thoughts about creativity, bravery, and strength. He encouraged the fledgling painters, musicians, writers, and dreamers to break rules and think outside the box. Most of all, he urged them to make good art. The book MAKE GOOD ART, designed by renowned graphic artist Chip Kidd, contains the full text of Gaiman's inspiring speech. Praise for Neil Gaiman: 'A very fine and imaginative writer' The Sunday Times 'Exhilarating and terrifying' Independent 'Urbane and sophisticated' Time Out 'A jaw-droppingly good, scary epic positively drenched in metaphors and symbols... As Gaiman is to literature, so Antoni Gaudi was to architecture' Midweek 'Neil Gaiman is a very good writer indeed' Daily Telegraph

ISBN10 : 9781472207944 , ISBN13 : 1472207947

Page Number : 84

A Fresh and Important New Way to Understand Why We Buy Why did the RAZR ultimately ruin Motorola? Why does Wal-Mart dominate rural and suburban areas but falter in large cities? Why did Starbucks stumble just when it seemed unstoppable? The answer lies in the ever-present tension between fidelity (the quality of a consumer’s experience) and convenience (the ease of getting and paying for a product). In Trade-Off, Kevin Maney shows how these conflicting forces determine the success, or failure, of new products and services in the marketplace. He shows that almost every decision we make as consumers involves a trade-off between fidelity and convenience–between the products we love and the products we need. Rock stars sell out concerts because the experience is high in fidelity-–it can’t be replicated in any other way, and because of that, we are willing to suffer inconvenience for the experience. In contrast, a downloaded MP3 of a song is low in fidelity, but consumers buy music online because it’s superconvenient. Products that are at one extreme or the other–those that are high in fidelity or high in convenience–-tend to be successful. The things that fall into the middle-–products or services that have moderate fidelity and convenience-–fail to win an enthusiastic audience. Using examples from Amazon and Disney to People Express and the invention of the ATM, Maney demonstrates that the most successful companies skew their offerings to either one extreme or the other-–fidelity or convenience-–in shaping products and building brands.

ISBN10 : 9780307589460 , ISBN13 : 0307589463

Page Number : 242

When a lonely traveller finds a wooden gate in a wall, that has never been seen before, a mysterious adventure begins. You must follow the instructions through magical realms and lands unknown. But will you ever find your way back?

ISBN10 : 140880865X , ISBN13 : 9781408808658

Page Number : 40

Rethink Creativity teaches you and your team how to start constructing a creative mindset by allocating time to change up your daily routine.

ISBN10 : 1955985138 , ISBN13 : 9781955985130

Page Number : 196

Digitization of business interactions and processes is advancing full bore. But in many organizations, returns from IT investments are flatlining, even as technology spending has skyrocketed. These challenges call for new levels of IT savvy: the ability of all managers-IT or non-IT-to transform their company's technology assets into operational efficiencies that boost margins. Companies with IT-savvy managers are 20 percent more profitable than their competitors. In IT Savvy, Peter Weill and Jeanne Ross-two of the world's foremost authorities on using IT in business-explain how non-IT executives can acquire this savvy. Concise and practical, the book describes the practices, competencies, and leadership skills non-IT managers need to succeed in the digital economy. You'll discover how to: -Define your firm's operating model-how IT can help you do business -Revamp your IT funding model to support your operating model -Build a digitized platform of business processes, IT systems, and data to execute on the model -Determine IT decision rights -Extract more business value from your IT assets Packed with examples and based on research into eighteen hundred organizations in more than sixty countries, IT Savvy is required reading for non-IT managers seeking to push their company's performance to new heights.

ISBN10 : 9781422136560 , ISBN13 : 1422136566

Page Number : 208

Timely guidance for transforming IT into a strategic business partner Today's leaders are expected to reduce costs, increase productivity, drive innovation and help the business identify and pursue new business opportunities. Successful IT leaders will be the ones that become strategic business partners and decision influencers in their organizations. Unleashing the Power of IT describes in actionable detail, the new mindset, core skill set, and interpersonal tool set that are necessary for IT leaders to thrive in today's increasingly complex challenging business environment. Provides tangible, hard-hitting, real-world strategies, techniques and approaches that will immediately transform your IT workforce and culture Includes Top Ten lists of tips and techniques, proven frameworks and practical guidance to help you launch and sustain your IT culture change and professional development initiatives Addresses how to build a client-focused IT culture; move your organization from order takers to trusted business partners, market IT's value, lead change with confidence, manage projects and vendor relationships A special feature of this book includes a chapter profiling several world-class organizations that have implemented the principles in this book. Learn about the culture change challenges they overcame and benefit from their best practices and successes.

ISBN10 : 9781118044506 , ISBN13 : 1118044509

Page Number : 290

Written by its founder, the inside story of VISA International and the "chaordic" organization that has made it the largest and one of the most innovative businesses in the world. Excerpted in "Fast Company" and "Wired."

ISBN10 : 1576750744 , ISBN13 : 9781576750742

Page Number : 366